Challenge

Red Label Vancouver was approached by CanaDream to design an eye-catching print and online graphic advertising campaign that included magazine ads, brochures, banner ads, and more. CanaDream in Vancouver looked to Red Label for expertise in designing an updated look and feel that still maintained a connection to their original brand.

Solution

Red Label Vancouver designed a look and feel that was fun, approachable, and still conveyed CanaDream’s branding, professional attitude and industry-leading position. We refreshed the brand with a bright blue branded palette and designed with brand consistency using recurring elements such as the leaf, the font, and the iconic imagery. We’ve helped CanaDream in Vancouver with tagline and concept development and have always found creative solutions to design materials like the CanaDream Safe Driver’s Guide. Red Label Vancouver even designed a fun, friendly RV-character, named Bob that was used for multiple ads.

Results

Red Label Vancouver maintains a positive, flexible relationship with CanaDream, and we have designed dozens of pieces of their marketing collateral. CanaDream consistently relies on Red Label Vancouver’s expertise when it comes to print and online graphic design. When CanaDream needs a job designed quickly and efficiently — they call Red Label Communications in Vancouver.