Challenge

Design and create a distinct brochure that would complement Travel Alberta’s website and brand. The brochure needed to engage and educate the target audience while providing a clear call to action.

Solution

Red Label designed an inviting brochure that established Travel Alberta as the official destination marketing organization for the province of Alberta. Distinct, easily recognizable, the brochure communicated key information quickly and efficiently. High quality printing and colour helped give the brochure an elegant look that reflected the organization’s commitment to excellence.

Result

Travel Alberta’s praised the brochure which resulted in increased website visits and phone inquiries.