Challenge

Design a distinct magazine advertisement that would engage decision making CIOs and reinforce CompuWork Pacific’s IT experience in a fun manner. The print ad design would need to showcase CompuWork in Vancouver’s flexibility and ability to work under pressure. The graphic design of the CompuWork print ad would need to exude professionalism but use humour in a lighthearted way. Complete the project under a strict timeline.

Solution

Red Label Vancouver designed a fun, light-hearted CompuWork magazine advertisement that poked fun at the challenges IT departments face on an ongoing basis. The print ad is cheeky, but professional and highlights CompuWork in Vancouver’s ability to overcome the most challenging IT situations. The ad also follows CompuWork Vancouver's established branding guidelines.

Result

The graphic design of the magazine advertisement generated a great deal of interest.