Challenge

Design and develop an engaging Annual Report using existing logo and brand assets, while providing critical information to the user in an easy-to-read manner. Educate and inform potential investors, stakeholders, and employees. Complete the project under a strict timeline and budget.

Solution

Red Label in Vancouver designed an informative, engaging, easy-to-read Annual Report that complimented the website and other brand assets and maintained strict brand guidelines. Incorporating the existing logo, brand colour palette, and brand identity assets into the Annual Report, the 40-page document graphic design focused on the “Breaking New Ground” theme. The Annual Report design had a beautiful layout and used graphics and tables to impart important information quickly and clearly. The design clearly highlighted the company’s ongoing success and future growth potential.

Result

Increased engagement, investment, and stakeholder satisfaction.